It's Official - It's My TV

Okay – so now we have an official name for the new broadcast “programming service” previously referred to as “Fox 2.” This new service/network will be called My Network TV. Catchy, eh?

Anyway… more details have begun to emerge about this new prime-time network service from News Corp. (parent company of Fox Broadcasting): My Network TV will launch on September 5, with a programming schedule that will run Mondays through Saturdays from 8:00pm to 10:00pm. Programming for My Network TV will come from a variety of genres, including comedy, drama, game, reality, news, and movies.

The inaugural lineup will feature two “telenovelas,” Desire and Secrets. For those of you new to the telenovela concept… telenovelas are limited-run continuing dramas (a/k/a soap operas) that are very popular throughout the globe. Domestically, the telenovela format has been a staple of Spanish-language networks Univision and Telemundo for many years. Both Desire and Secrets will be limited to 65 episodes over 13 weeks (with episodes stripped five nights per week); Desire features the story of brothers on the run from the mafia, and Secrets is set in the world of fashion.

My Network TV has several other programs in development, including Catwalk (Fox’s version of America’s Next Top Model) and Celebrity Love Island (six celebrities and six non-celebrities get thrown together on an island to search for love; and no, I’m not making this up).

Needless to say, I'm in no rush to set my TiVo for any of these "fine" programs.